Blog
Field notes on image SEO and GEO — measured, not hyped.
How does image SEO actually work? The four mechanisms
The four documented mechanisms behind image SEO: how Google reads images, whether page speed moves rankings, the EU alt-text law, and how big the gap is.
image-seogeo
Optimized vs. unoptimized images: what actually changes
Same pixels, different metadata. I ran one real image through Vizibly and documented every field before and after: filename, alt text, caption, description, and schema.
image-seogeo
Does image SEO still matter in 2026? What I measured
Over half of top websites ship images machines can't read. I measured what that looks like (including on anthropic.com) and what actually moves the needle.
image-seogeo